Simbhaoli Sugars Limited: Innovating Farmer Communication Services - TN |
作者姓名:Murthy VVNS Chebiyyam; KBC Saxena; |
| 商品編號:8B12E010 |
出版日期:2012/12/04 | 內容長度:10 頁 |
Teaching note for product 9B12E010.
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Simbhaoli Sugars Limited: Innovating Farmer Communication Services |
作者姓名:Murthy VVNS Chebiyyam; KBC Saxena; |
商品類型:Case (Field) | 商品編號:9B12E010 |
出版日期:2012/12/04 | 內容長度:15 頁 |
Simbhaoli Sugars Limited has deployed a new system of communication services through Voice Web, a mobile-based Internet technology, in rural areas for better engagement with the farmers who supply sugarcane to the SSL factory. The importance of perceived value of services to the end-users and the need to involve all stakeholders during the innovation set-up process are explained. Critical aspects of the service innovation concept are used to analyse .....more
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